The Harris Theater for Music and Dance has been host to some of the world’s brightest and most innovative artists and performances. In 2014, the Harris Theater celebrates a decade of bringing the best in music and dance to Chicago.
This campaign was designed to celebrate and build momentum around the theater’s 10 year anniversary. The Harris at 10 was the recurring theme of the campaign, paired with the Harris Theater icon in a bold dayglow yellow. A neon color palette and brightly mono-colorized photography helped tie campaign materials together with the Harris Theater brand.
The campaign appeared throughout Chicago on bus shelters, street banners, posters, direct mail as well as on the exterior of the Harris Theater building.